Grupo Lala’s comprehensive strategy to boost milk consumption in Mexico

In an international environment marked by uncertainty, local consumption is characterized as one of the main economic and social trends of the year. According to the Latin American Internet Association (ALAI), Mexican consumers prefer national products, since at the time of purchases they consider aspects such as authenticity, closeness and commitment to their community. This change of habits reflects a reconnection with the country’s most roote…

CITY OF MEXICO.- Grupo Lala has presented its campaign “Restaurant Milk Lala, the true flavor of milk”, with the aim of encouraging the consumption of milk in the country. Through this initiative, the company seeks to highlight the importance of fresh milk, a food of high nutritional value that has been a fundamental pillar of the Mexican diet for generations. “We want Mexicans to remember the benefits of fresh milk, a food that comes from the r…