India’s Growth Protocol Unveils Blockchain Solution for AdTech

India’s Growth Protocol Unveils Blockchain Solution for AdTech

India’s Growth Protocol has introduced its proprietary Layer-1 blockchain platform, developed to revolutionize digital advertising through tokenization and real-time engagement. The initiative is backed by Nazara Technologies and Lysto, signaling a strong push to integrate blockchain infrastructure into the rapidly evolving AdTech space. According to internal metrics following its private testnet phase, the platform has already recorded more tha…

Growth Protocol, backed by Nazara and Lysto, debuts its mainnet on Avalanche

Growth Protocol has officially launched its purpose-built Layer-1 blockchain today, backed by Nazara Technologies and Lysto.The platform is designed to propel the future of advertising on-chain, with real-time engagement through tokenizing digital advertising campaigns. Growth Protocol is signaling a major shift in how global brands connect with 150K+ daily active users already on the platform post the private testnet launch.Growth Protocol is a…