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Growth Expected To Soften, Circana Says In Midyear Forecast
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Growth Expected To Soften, Circana Says In Midyear Forecast
(image credit: iStock) While the U.S. consumer technology market posted revenue gains of 1.5 percent in the first half of 2025, “softer second-half results” are expected. However, full-year sales revenue is expected to finish 1 percent above 2024. That’s according to a retail tracking forecast from research firm Circana, which was released in late July. “Technology came to the forefront of consumer purchase decisions early in the year, with a bi…
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