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Greggs' 'Viral' Mac and Cheese Helps Sales Increase at Newcastle Bakery Chain
- Greggs, a Newcastle bakery chain, reported a 7.4% sales increase in the first 20 weeks of 2025, driven by rising demand and new products.
- This growth followed a slow start and came as its Mac and Cheese went viral on TikTok, boosting interest alongside new iced drinks and hot food offerings.
- The chain now operates 2,638 shops, opened 66 new outlets, closed 46 including 21 relocations, and trials an expanded made-to-order menu amid strong sales of items like fried chicken goujons.
- Greggs reported positive sales results from its recently introduced peach-flavored iced tea and mint lemonade beverages, and confirmed that, as part of new security measures including body cameras, some stores have moved sandwiches and drinks behind counters to combat theft.
- The company aims to open 140 to 150 net new stores this year and continues adapting its estate by opening larger sites and closing some smaller ones to meet changing demands and reduce losses from shoplifting.
14 Articles
14 Articles
Greggs Benefits From Improved Trading Conditions
Food-to-go chain Greggs has reported improved sales performance, helped by “better trading conditions”, including the prolonged run of warm Spring weather. Over the first 20 weeks of 2025, the group’s total sales rose 7.4% to £784m, with like-for-like growth of (more…) The post Greggs Benefits From Improved Trading Conditions appeared first on KamCity.
TikTok trend sends baker Greggs' sales soaring
A national baker has hailed its progress in a “challenging” market after a viral social media campaign helped catapult sales higher. Greggs saw revenues rise 7.4 per cent to £784 million in the 20 weeks to May 17. Like-for-like sales were up 2.9 per cent. The Newcastle-headquartered pasty and sausage roll maker’s progress…
Retail Sector
Catering TodayGreggs sales surge 7.4% to £784m
Greggs has reported a 7.4% increase in total sales to £784m (2024: £730m) for the 20 weeks of 2025, driven by store expansion and product innovation. Its like-for-like (LFL) sales in company-managed shops also grew by 2.9%, with improved performance in the last 11 weeks supported by better trading conditions. According to Greggs, product innovation “is playing its part” as its over-ice drinks range is “performing well”. Its pizza boxes also co…
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