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Climate-Friendly Gas Claims Challenged in Landmark ACCC Greenwash Case

  • Australia’s consumer watchdog initiated legal action on June 26, 2025, in Federal Court against Australian Gas Networks, accusing the company of making misleading claims about renewable gas in its advertising campaign.
  • The ACCC alleges AGN's ads overstated the likelihood that renewable gas would be distributed to households within a generation despite significant technical and economic barriers.
  • AGN ran the 'Love Gas' advertisements in 2022 and 2023, claiming gas was 'becoming renewable' and 'for this generation and the next' without qualifying these statements, misleading millions of consumers.
  • ACCC chair Gina Cass-Gottlieb stated that the advertisements made claims which exaggerated Australian Gas Networks' chances of successfully addressing major technical and financial challenges to supply renewable gas. Penalties for such breaches can be as high as $50 million per violation.
  • AGN and its parent company, AGIG, stated they would defend the claims and continue striving to provide accurate communications about natural and renewable gas, while the ACCC seeks penalties, declarations, and costs.
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supermarketnews.co.nz broke the news in on Thursday, June 26, 2025.
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