With EmpCo, Greenwashing Moves From Reputation Risk to Compliance Risk
14 Articles
14 Articles
"Climate neutral and green: such environmental promises are becoming more risky for providers from Sunday onwards. A new EU directive aims to protect consumers from greenwashing – and particularly affects the travel industry.
As of September 28, more stringent rules apply for "green" advertising: vague environmental promises are banned, violations expensive. What companies need to change now and why Greenpeace is criticizing.
Do you see words like 'green', 'environmentally friendly', or 'climate neutral' on packaging? From Sunday, September 27, 2026, companies will no longer be allowed to use those claims without restriction. Stricter European rules on sustainability claims will then apply. The Authority for Consumers & Markets (ACM) is responsible for supervision. The goal...
The European EmpCo Directive places new restrictions on environmental claims by companies – Unsubstantiated “green” messages, private eco-labels and more are banned The post EU: The rules for “eco”, “bio” and “net zero” are changing appeared first on in.gr.
Experts and industry associations are struggling with the new European rules against greenwashing, according to a survey by BNR. As of September 27, terms such as ‘sustainable’, ‘green’, and ‘environmentally friendly’ may only be used if they are well-substantiated. The new Empco legislation is intended to better protect consumers, but according to sustainability claims expert Jellien Roelofs, it is also causing a great deal of confusion. ‘I thi…
New policy in the fight against the eco-defence comes into force. Criticism comes from the economy. Greenpeace complains against implementation. Expert sees opportunities.
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