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Green tokens are back! Waitrose relaunches its Community Matters programme with a refined focus on supporting food causes that matter

The Waitrose Community Matters programme has, to date donated over £50m to good causes across the country, and was the first scheme of its kind to be introduced to a supermarket back in 2008.  Over time the green tokens built up a deep rooted fondness amongst customers and Partners alike, therefore it was a difficult (yet necessary) decision to remove them when Covid hit in 2020. Waitrose has continued to give to worthy causes as part of the sch…
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ethicalmarketingnews.com broke the news in on Wednesday, October 29, 2025.
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