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Green Purchase Drivers: Social Norms, Attitudes, and Eco-Consciousness Key
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Green Purchase Drivers: Social Norms, Attitudes, and Eco-Consciousness Key
In a world increasingly conscious of environmental issues, understanding what drives consumers to purchase green products is crucial for businesses and policymakers alike. A recent study published in the Journal of Applied Economics, titled “The green dilemma: what drives consumers to green purchase intention in an emerging EU economy?” sheds light on this very topic. The research… Source
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