Greater Birmingham tourism reaches $2.62 billion economic impact in 2025

Greater Birmingham tourism reaches $2.62 billion economic impact in 2025

Tourism in Greater Birmingham generated $2.62 billion in economic impact in 2025, supporting over 53,000 jobs and attracting 4.17 million overnight visitors.

$2.6B impact: Birmingham tourism sets new records, visitors bureau touts

📸 TOURISM ON THE RISE: Birmingham tourism saw a record $2.6B impact and 4.17M visitors in 2025. Discover how this booming industry is supporting 54,000 jobs and what’s next for the Magic City’s growth.

Greater Birmingham Convention and Visitors Bureau: Tourism Generates Record Economic Impact for Area

By Javacia Harris Bowser | The Birmingham Times Tourism delivered unprecedented economic impact for Jefferson County in 2025, according to a newly released report from the Greater Birmingham Convention and Visitors Bureau (GBCVB). At its annual meeting Thursday, May 7, at Red Mountain Theatre in Birmingham, the GBCVB announced that tourism in Greater Birmingham generated a record $2.62 billion in economic impact, supported 53,747 jobs, and contr…