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Excitement About South Tyrol-Posting of Tirol Werbung

Summary by Der Standard AT
According to Tirol Werbung, a posting should address the differences between Tyrol and South Tyrol "humorously". The FPÖ and Süd-Tiroler Freiheit protest

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According to Tirol Werbung, a posting should address the differences between Tyrol and South Tyrol "humorously". The FPÖ and Süd-Tiroler Freiheit protest

·Vienna, Austria
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The new advertising project was published a few days ago: "Tirol is not South Tyrol" is the motto. One would love South Tyrol, but it is a different country. Afterwards a comparison is mentioned, how the two countries would supposedly differ. According to the post, Nordtirol stands for Kaiserschmarrn, Knödel and classical alpine atmosphere, while South Tyrol stands for pasta, wine and Italian flair. In addition, one has an incomprehensible diale…

·Bolzano, Italy
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The FPÖ and the Süd-Tiroler Freiheit criticise the contribution sharply. The posting should address the differences between Tyrol and South Tyrol "humorously".

Bozen/Innsbruck – A current advertising subject of "Tirol Werbung" causes a stir – and especially in the right-wing patriotic camp north and south of the Brenner. Under the slogan "Tyrol "South Tyrol" South Tyrol is portrayed in English as "different country" with a supposedly "incomprehensible dialect", the FPÖ Tirol and the movement of South Tyrol's freedom criticize. [...]

South Tyrol is Italy and the dialect "unintelligible": With an advertising subject on Instagram, the Tyrol advertising creates irritation. Politically, the waves are already going up, the Tyrol advertising, however, made a retreat.

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Tiroler Tageszeitung Online broke the news in on Tuesday, January 27, 2026.
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