Grandson of Reese's Peanut Butter Cup inventor questions Hershey over alternative ingredients
Brad Reese accuses Hershey of replacing classic milk chocolate and peanut butter with compound coatings in multiple Reese's products, while Hershey insists core cups remain authentic.
- On Saturday, Feb. 14, Brad Reese, grandson of H.B. Reese, posted an open letter to Todd Scott accusing Hershey of replacing milk chocolate and peanut butter across multiple Reese's products.
- The Hershey Company says it adjusts recipes to enable new shapes and innovations while protecting Reese's core, influenced by industry factors like cocoa prices and labeling conventions.
- Packaging for the Mini Hearts and other items used alternative labeling, Reese pointed out, and he said recently, `It was not edible` after discarding a bag of Mini Hearts.
- Company officials said Wednesday that core Reese's Cups remain made with milk chocolate and peanut butter, while Steven Voskuil, Hershey Chief Financial Officer, said last year changes had 'no consumer impact' after extensive testing, amid media scrutiny from CBS 21 and Seeking Alpha.
- H.B. Reese's legacy and regional product differences frame why the debate matters, as Brad Reese alleges Europe, the United Kingdom, and Ireland versions vary and Seeking Alpha questions brand trust.
137 Articles
137 Articles
Grandson of Reese's Peanut Butter Cup Inventor Accuses Hershey of 'Replacing' Ingredients that Built Consumers' Trust
Brad Reese, the grandson of the inventor of Reese's Peanut Butter Cups, chastised Hershey for "quietly replacing" the candy's signature chocolate and peanut butter ingredients that built consumers' trust in the candy.
Grandson of Reese's Peanut Butter Cups inventor accuses Hershey of cutting corners
The grandson of the inventor of Reese's Peanut Butter Cups has lashed out at The Hershey Co., accusing the candy company of hurting the Reese's brand by shifting to cheaper ingredients in many products.
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