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Gradient activation for Kiehl’s proves experiential design drives sales, boosts conversion by 2.6x
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Gradient activation for Kiehl’s proves experiential design drives sales, boosts conversion by 2.6x
Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! In a bold experiment in experiential retail, creative agency Gradient has uncovered powerful data linking immersive brand environments with increased shopper engagement and higher conversion rates. Their latest concept store activation for Kiehl’s demonstrates that rethinking the in-store experience can lead…
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