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Gracenote Brings Live Sports to Dashboard
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Gracenote Brings Live Sports to Dashboard
Gracenote, the content solutions arm of Nielsen, announced that it is aggregating sports-centric radio, podcast and related content. The new offering, through Gracenote’s Nexus Auto connected car solution, aims to give consumers access to information through multiple media platforms. “Today, sports programming is highly fragmented based on rights ownership dispersed across broadcast, satellite and streaming,” a Nielsen release said. Live game sc…
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