Government signals tougher crackdown on junk food advertising to children

Junk food crackdown: Government signals tougher moves on advertising to children

The Government has signalled a tougher crackdown on the advertising of junk food to children, just weeks after stricter new rules came into effect.

Government signals tougher crackdown on junk food advertising to children

A newly published updated nutrient profiling model will bring more food products into the ‘less healthy’ category. The Government has signalled a tougher crackdown on the advertising of junk food to children, just weeks after stricter new rules came into effect. It has published an updated nutrient profiling model (NPM), which is used to calculate which products fall into the “less healthy” category and the associated restrictions on advertising…