Commercial Calls Must Use the 500 Series: when Will the New Measure Enter Into Force?
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9 Articles
The government has ordered the prefix 500 to identify only commercial calls, a measure that seeks to order the dreaded spam phone. Operators will have six months to adapt and must ensure that the number is visible to the user
Since January 2024, there has been a "Do not call" register, and the new regulation, which came into force on September 12 and was published in the Official Gazette, more precisely.
The Executive established new rules for telephone advertising, with a numbering system that will allow to recognize the provider who makes calls and sends messages for commercial purposes.
The Ministry of Transport and Communications (MTC) stated that calls and text messages for commercial or advertising purposes should be made from phones and cell phones that begin with the 500 series. The norm contained in a supreme decree, was published today in the official newspaper El Peruano. In addition to establishing the mandatory use of this 500 series it points out that in this way users will have a simple tool to identify these commun…
The MTC indicates that companies wishing to make advertising communications should use this mandatory numbering, allowing citizens to decide whether to attend or ignore such communications.
Commercial calls must be identified with numbers starting at 500, according to the MTC. Operators will have 180 days (6 months) to conform to the new rules.
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