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Tire Manufacturer Pirelli Announces $1.2B Expansion at Rome Facility

The plan will expand output at the Rome plant to 6 million car tyres by 2033 and add advanced robotics and Cyber Tyre technology.

  • On Tuesday, Governor Brian Kemp announced that Pirelli will invest $1.2 billion to expand its Rome, Georgia facility, creating 1,000 new jobs for the tire manufacturer's regional workforce.
  • Kemp credited a 2024 trip to Italy with First Lady Marty Kemp for "laying the groundwork" for the deal. The project supports Pirelli's "local for local" strategy to build manufacturing capacity where demand is strongest.
  • The expansion will occur in two phases starting in 2027, with advanced robotics added first. Upon completion in 2033, the plant will produce approximately 6 million tires annually, including Pirelli's Cyber Tyre technology.
  • Floyd County Commission Chairwoman Rhonda Wallace called the expansion "even more meaningful" because it grows an existing industry. Pirelli has served as a "tremendous community partner" for more than 20 years in the county.
  • This investment reinforces Pirelli's long-term commitment to Georgia, where the company has operated since 2002. The facility supports the state's automotive supply chain and the development of connected, intelligent vehicle technology.
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Georgia Public BroadcastingGeorgia Public Broadcasting
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Major tire company to expand in Northwest Georgia

A global leader in tire production will invest $1.2 billion to expand in Georgia, bringing 1,000 jobs by 2033, according to Gov. Brian Kemp’s office.

·Atlanta, United States
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AllOnGeorgia broke the news on Tuesday, September 22, 2026.
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