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Why World Models Like Google’s Project Genie Work
Project Genie uses AI models to create short, explorable 3D worlds from text or images with 60-second sessions, initially for U.S. AI Ultra subscribers.
- Google DeepMind rolled out Project Genie through Google Labs, now available to US AI Ultra subscribers paying $250 and 18 or older.
- Google DeepMind said it released Project Genie to gather user feedback and train agents toward automated general intelligence by engaging external testers and users.
- Users create worlds by prompting and Nano Banana Pro sketches a preview, while Genie 3 autoregressively generates pixel-consistent frames at 24 frames per second in 720p with minute-scale session consistency.
- The rollout has already drawn attention from the video gaming industry as Project Genie raises concern among developers amid layoffs and negativity, while prototype guardrails and short session limits restrict early access.
- DeepMind says the team plans enhancements and eventual scaling to persistent worlds, acknowledging glitches like lagging controls and characters walking through walls, while other labs like Runway are entering world-model development.
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Google Project Genie lets you create interactive worlds from a photo or prompt
Last year, Google showed off Genie 3, an updated version of its AI world model with impressive long-term memory that allowed it to create interactive worlds from a simple text prompt. At the time, Google only provided Genie to a small group of trusted testers. Now, it's available more widely as Project Genie, but only for those paying for Google's most expensive AI subscription. World models are exactly what they sound like—an AI that generates …
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