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Google Hints at a New Fitness Health Wearable, Hidden in a Steph Curry Video
The band will offer basic features and require a paid subscription for extra capabilities, Bloomberg reported.
- On Tuesday, Golden State Warriors point guard Steph Curry teased a screen-less, gray-and-orange fitness band in an Instagram video, hinting at a potential new hardware launch from Google-owned Fitbit.
- Google hired Curry as its Performance Advisor last year as part of a multi-year partnership, tasking the NBA star with training algorithms and designing products across Google Health, Google Pixel, and Google Cloud.
- The device lacks a display, marking a shift from modern Fitbit trackers that typically feature screens, and is reminiscent of the screen-less Whoop wearable, which recently reached a $10.1 billion valuation after raising $575 million.
- Google representatives hinted at more details soon, noting that while the device will offer basic features out of the box, additional capabilities will likely require a paid subscription to Fitbit Premium.
- Bloomberg reports Google plans to launch the device later this year, with the band expected to integrate with an updated AI-enabled Fitbit to provide cycling insights, nutrition tracking, and mindfulness sessions.
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Coverage Details
Total News Sources15
Leaning Left4Leaning Right0Center3Last UpdatedBias Distribution57% Left
Bias Distribution
- 57% of the sources lean Left
57% Left
L 57%
C 43%
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