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Google’s ‘Try It on’ Tool Lets You Dress Yourself with AI, Try It Now

UNITED STATES, JUL 24 – Google's AI feature lets users upload photos to virtually try clothes across Search and Shopping, improving personalization and convenience, officials said.

  • Google introduced a new virtual try-on feature in the United States today that lets shoppers see how clothing items would look on a digital representation of themselves across Search, Shopping, and Images.
  • The launch follows two months of testing and builds on Google's prior virtual try-on tools that showed apparel on diverse models rather than personalized images.
  • The feature uses a custom AI model understanding clothing materials and body nuances, leveraging the 50 billion products in Google's Shopping Graph to generate realistic visual options.
  • Google spokesperson Danielle Buckley said, "so we’ll let you know when there’s an offer that meets your criteria," highlighting upgraded price alerts alongside the new try-on capability.
  • This rollout marks Google’s broader investment in AI shopping experiences, with previewed features for outfit and room inspiration expected this fall, aiming to simplify and enhance online shopping.
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Digital Transformation & Technology Consulting Services | Gleecus broke the news in on Thursday, July 24, 2025.
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