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Pixel 10a Gets a $100 Price Hike, Now Starting at $599

The 128GB base model now costs $599 as retailers including Amazon and Best Buy update listings, while Walmart still shows the older price.

  • Google raised the starting price of the Pixel 10a to $599 today, a $100 increase from the previous $499 rate, with updated pricing now appearing at the Google Store, Amazon, and Best Buy.
  • Rising component costs and delivery expenses prompted this adjustment, following similar price hikes by Apple for the Air and Samsung for the Galaxy S26 line earlier this week.
  • The 128GB base model now costs $599, with the 256GB version priced at $699; Walmart still offers the device at $499, though supplies are limited.
  • This increase follows Google's recent decision to raise prices across its new Pixel lineup, though the company has not yet provided an official statement regarding the 10a adjustment.
  • Consumers face mounting pressure from an AI-driven memory shortage, as suppliers like Micron warn that supply chain pressures could persist through 2027 and 2028.
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Reformatorisch DagbladReformatorisch Dagblad
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welingelichtekringen.nlwelingelichtekringen.nl
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Smartphone manufacturers are raising phone prices due to the persistent shortage of memory chips. Google announced a price increase on an older model on Friday. Samsung had already raised the prices of several models on Thursday.

·Apeldoorn, Netherlands (Kingdom of the)
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GIZMODO JAPAN(ギズモード・ジャパン) broke the news on Thursday, October 1, 2026.
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