Google will look beyond volume journalism

Google will look beyond volume journalism

The Google ecosystem’s supply-demand dynamics are shifting faster than newsrooms can adapt. For a decade, Google rewarded volume. Newsrooms chased a few trends, often drifting off-brand for traffic. The strategy: publish many “good enough” stories targeting single keywords. A few hits subsidized the misses; volume signaled authority. Improved retrieval technology strains this model. Google now represents stories as semantic concepts (multi-vecto…