Google warns of lower quality amid Europe search revamp
Google says the new layout will favor rival travel and shopping services, after tests with millions of users showed higher dissatisfaction and more retyping.
- On Tuesday, Alphabet's Google rolled out changes to its online search results in Europe to satisfy EU antitrust regulators, a move the company said will degrade users' experience and increase costs for European businesses.
- The European Commission ordered these changes after fining Google €460 million in July for favoring its own services in shopping, hotels, transport and sports results, violating the Digital Markets Act.
- Revamped search results now feature one specialized search engine at the top, followed by two others with fewer details, while removing key features like real-time prices from business listings.
- Nick Fox, Google's senior vice-president, knowledge & information, said the changes "degrade the user experience," noting that past compliance shifts caused a 30% drop in direct booking traffic for Europeans.
- President Donald Trump threatened a probe into the bloc's "robbing" of American companies, while the Commission warned Google faces periodic penalties of up to 5% of worldwide turnover for non-compliance.
78 Articles
78 Articles
Google warns of lower quality as it revamps Europe search results to avoid EU fines
Google said the changes mark the largest reduction in quality of service at the internet search engine in its 29-year search history.
The company warned of a decrease in the quality of its service.
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