Google to penalise sites abusing back button with ads

Google to penalise sites abusing back button with ads

Google is preparing to introduce new enforcement measures against websites that manipulate users’ back button behaviour to display intrusive advertisements, a practice known as “back button hijacking”, in a move aimed at improving browsing experiences.

Google to punish back button hijacking – OSnews

Have you ever tried clicking the back button in your browser, only to realise the website you’re on somehow doesn’t allow that? Out of all the millions of annoyances on the web, Google has decided to finally address this one: they’re going to punish the search rankings of websites that use this back button hijacking. Pages that are engaging in back button hijacking may be subject to manual spam actions or automated demotions, which can impact t…