Why the Browser Is the AI Automation Frontier

Why the Browser Is the AI Automation Frontier

The Rise of Browser-Native Automation and the Infrastructure Race to Power It The web is no longer just a place for browsing. It’s where modern business happens: sales, support, onboarding, research, and operations. Yet most automation tools weren’t built for this environment. They are fragile, hard-coded, and break the moment a webpage changes. Manual work still dominates. Research by Freshworks from 2024 shows 73% of B2B teams spend hours week…

Perplexity Launches Comet: An AI Browser That Rethinks Web Browse

techENT - Tech Your Way AI company, Perplexity, enters the web browser area with Comet. The new approach to web browsing looks to leverage Perplexity's AI expertise for a novel browser experience. Perplexity Launches Comet: An AI Browser That Rethinks Web Browse Written By Nur Jeevan

Google strengthens position as Perplexity and OpenAI launch browsers

As OpenAI and Perplexity enter the browser market, Google retains a strong lead through Chrome, Android, and AI Mode integration.