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Cue: Apple will add AI search in mobile Safari, challenging Google
- Eddy Cue, Apple’s senior vice president of services, testified on Wednesday in the U.S. Justice Department’s lawsuit against Alphabet about AI search integration in Safari.
- The testimony responded to the DOJ’s antitrust case targeting Google’s $20 billion default search deal with Apple amid reported declines in Safari search queries.
- Cue said Apple actively explores adding AI-powered search engines like those from Perplexity, OpenAI, and Google’s Gemini within Safari to reflect consumer shifts to AI tools.
- Alphabet’s shares fell over 7%, dropping roughly $150 billion in market value after Cue’s remarks, although he noted AI engines still need improvement and likely will not become Safari defaults soon.
- This development suggests Apple may challenge Google’s search dominance and the lucrative default search agreement, indicating a potential shift in mobile search ecosystem dynamics.
94 Articles
94 Articles
[Silicon Valley - Naoki Watanabe] Google is at a turning point. Since 2000, it has dominated the global internet space, mainly through its search engine, but the possibility of being replaced by rival artificial intelligence (AI) technology is growing. The fact that the company is being forced to split up due to two antitrust lawsuits is not unrelated to the fact that it is losing its edge in innovation. Google searches on iPhones "decline for t…
Times Live
OANApple's plan to offer AI search options on Safari a blow to Google dominance
Apple's plans to add AI-powered search options to its Safari browser are a big blow to Google, whose lucrative advertising business relies significantly on iPhone customers using its search engine.
Google Disputes Claims of Declining Search Traffic Despite Apple Exec's Testimony
In response to testimony from Apple SVP Eddie Cue suggesting Google's search traffic is falling, the internet giant has come out guns blazing to dispute any decline in its search business.
Apple, Google $20 billion search deal at risk amid rise of AI
Apple is exploring ways to integrate artificial intelligence into its Safari browser, a move that could threaten its long-standing partnership with Google. The news came from Apple Senior Vice President of Services Eddy Cue during testimony in the Justice Department's antitrust trial against Google, Bloomberg reported. The court recently ruled that Google maintained an illegal monopoly in online search and the case has now moved on to figuring o…
Searches on Safari dipped for the first time in 22 years, Apple’s Eddy Cue admits, and it’s because more people are using AI instead of Google
There may be a big change coming to iPhone search features as users know them. Apple senior vice president of services Eddy Cue said in a testimony the company is considering revamping Safari’s search feature to incorporate more AI features. For the first time in 22 years, Apple saw a decrease in Safari search volumes, with Cue blaming an increase in AI searches. Google may be at a crossroads on the future of its search engine as AI becomes an i…
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