Google should relax ad tech rules, appoint antitrust monitor, US judge finds
The judge ordered behavioral fixes after rejecting a breakup, including six years of monitoring and rules meant to make AdX compete on equal terms.
- On Wednesday, District Judge Leonie Brinkema ordered Google to relax rules governing online advertising auctions and appoint an internal antitrust compliance monitor, rejecting the Justice Department's demand that the company break up its advertising technology monopoly.
- Brinkema rejected the Justice Department's insistence that Google sell AdX, where publishers pay a 20% fee, despite finding in April 2025 that the company maintained an illegal monopoly over online advertising technology.
- The judge accepted proposals requiring Google to allow real-time bids from AdX using other publisher ad servers and prohibited requiring websites to use AdX, with changes remaining in place for six years.
- Associate Attorney General Stanley Woodward called the decision a "significant victory" for restoring competition, while both the Justice Department and Google have 14 days to seek redactions and 30 days to file a proposed final judgment.
- Alphabet, with market value exceeding $4.1 trillion, races to expand in AI against rivals Anthropic and OpenAI while advertising accounted for about 73% of its revenue last year.
39 Articles
39 Articles
In a recent ruling, a federal court found that Google violated antitrust law, but did not require it to sell any part of its advertising business. What just happened? A federal court ruled on Wednesday that Google must make parts of its digital advertising systems compatible with competitors' products and provide publishers with more information about ad auctions. … The article "Google Loses Antitrust Ruling but Keeps Advertising Business" first…
Judge orders Google to change ad auction rules
A federal judge has ordered Google to change its rules for auctioning online advertising on its platforms after finding last year that the search giant had an illegal monopoly over the technology connecting publishers and advertisers. The remedies were made public late Wednesday, when U.S. District Judge Leonie Brinkema unsealed her opinion from earlier this...
Judge Determines Data Sharing and Other Measures Against Google's Monopoly in Advertising Technology
A federal court in the United States made public a decision that determines that Google should allow its advertising technology to work with products from competing companies and share more data with its customers, with the aim of weakening the company's domain in online marketing — ensuring, in practice, that the technology giant's business will remain largely intact. By leaving the company: Google's DeepMind official says that AI can 'end with…
Magnite Jumps 5% as Craig-Hallum Lifts Target to $32 on Google Auction Remedies; PubMatic Rises 6%, Trade Desk Barely Budges
The Justice Department's antitrust ruling against Google sent supply-side ad tech names sharply higher Thursday, but the demand side sat out the rally entirely, and that split tells you exactly how the market is reading who wins and who doesn't.
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