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Google Search’s AI Transformation, Explained
GERMANY, JUL 23 – Google's AI Mode drives over 10% more search queries globally while reducing referral traffic to legacy news sites by up to 28%, reshaping online information access and marketing.
- In May at the I/O keynote, Google CEO Sundar Pichai introduced AI Mode, promising an interactive AI-driven experience akin to ChatGPT and replacing the 'ten blue links'.
- Last month, Sundar Pichai told The Verge that AI tools will help users make sense of the expanding internet, produce better content, and create a personalized web, leveraging experience-oriented formats like Reddit.
- Click-Through rates on Google searches are dropping and organic traffic is declining, and news sites are losing visits.
- An industry group for newspaper and magazine publishers criticized Google’s practice of replacing traditional links with a chatbot, while SEO consultant Edward Sturm warned that AI Mode’s changes will reshape web design and marketing.
- If these trends continue, they will redefine what search means and force brand marketers to overhaul strategies while content marketers engage users via AI-generated summaries and branded results.
24 Articles
24 Articles
kreiszeitung.de
In recent months, Google has brought more artificial intelligence into its search engine. This has not harmed the business.
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Google has brought more artificial intelligence into its search engine in recent months. This has not harmed the business.read more on t3n.de
Google's online advertising business continues to grow rapidly, while the Internet Group is transforming its search engine with artificial intelligence. In the past quarter, ad revenues rose by 10.4% year-on-year to 71.34 billion dollars (60.6 billion euros). AI has a positive impact on all parts of the business, said Google CEO Sundar Pichai. Advertising at Google continues to generate the majority of the revenue from the parent company Alphabe…
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