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Google Search Still a Reliable Source, But Social Keeps Sliding

Chartbeat’s long-term review of traffic to more than 560 US and UK publishers suggests that Google remains a steady hand for news websites. The share of visits coming through search has hardly moved in six years. It was about 15% in early 2019, jumped above 20% during the first Covid months, and has hovered around 19% this summer. Google’s dominance in that slice of traffic has barely wavered either, holding between 95% and 97% the whole time. O…
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digitalinformationworld.com broke the news in on Saturday, August 16, 2025.
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