Google Search just got powerful new AI tools, but only for paying Gemini users
UNITED STATES, JUL 17 – Google’s Gemini 2.5 Pro model powers new AI calling and Deep Search features that automate business inquiries, with free use for all US users and higher limits for subscribers.
- Google has begun rolling out its AI calling feature in U.S. Search, now available in AI Mode from July 16th, enabling autonomous business calls.
- Transforming search, Google designed the feature to convert Search into an action-oriented assistant, enabling AI calls to businesses for users' convenience.
- Using advanced Duplex technology, the AI agent calls businesses, announces itself as an agent, and gathers open appointments and pricing from pet groomers.
- Saving time for users, AI calls automatically gather pricing and availability, with business owners able to opt out via their Google Business Profile.
- Looking ahead, Google will introduce Gemini 2.5 Pro in AI Mode for Pro and Ultra subscribers at the August 20, 2025 event, enhancing search capabilities and AI-driven tasks.
23 Articles
23 Articles
Google launches AI Phone calls
Imagine never having to phone your local dry cleaner or pet groomer again. Google has just rolled out a new feature that lets its artificial intelligence make calls on your behalf, gathering prices and availability so you don’t have to lift a finger—or deal with the dreaded hold music. Announced this week for all users in the United States, this handy update is now live in Google Search and… Source
Google Search gets smarter with Gemini 2.5 Pro, Deep Search and AI-powered calls
Google is taking its Search experience to the next level by incorporating the Gemini 2.5 Pro model directly into Search’s AI Mode. This new version of the search engine has been designed and engineers to handle complex queries which will include coding, reasoning and math. Users who are subscribing to the Pro or Ultra Labs plan could easily activate it from a dropdown for deeper results, which further includes clickable link references for furth…
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Google Ask for Me, Agentic Shopping, Ask Maps Moves
'Ask for Me' Rolls OutAs part of a broader announcement about Gemini 2.5 Pro in search, Google said that its experimental "Ask for Me" agent was rolling out in selected local categories. We've seen it in the wild in automotive, salons, pet grooming and dry cleaning. Mike first wrote about it in February when it was in Labs. It's an improved successor to Google Duplex, which called businesses to make local reservations and appointments. Ask for M…
Google Integra Gemini 2.5 Pro and ‘Deep Search’ in ‘AI Mode’ to offer a better search experience – The Observatorial
Google has incorporated new artificial intelligence (AI) capabilities into its search tool, with the integration of its most advanced model of IA Gemini 2.5 Pro And the Deep Search functions in ‘AI Mode’in order to offer an improvement in the functions and capabilities of your search engine. The technology company shared in its annual developer […]
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