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Google Search just got powerful new AI tools, but only for paying Gemini users

UNITED STATES, JUL 17 – Google’s Gemini 2.5 Pro model powers new AI calling and Deep Search features that automate business inquiries, with free use for all US users and higher limits for subscribers.

  • Google has begun rolling out its AI calling feature in U.S. Search, now available in AI Mode from July 16th, enabling autonomous business calls.
  • Transforming search, Google designed the feature to convert Search into an action-oriented assistant, enabling AI calls to businesses for users' convenience.
  • Using advanced Duplex technology, the AI agent calls businesses, announces itself as an agent, and gathers open appointments and pricing from pet groomers.
  • Saving time for users, AI calls automatically gather pricing and availability, with business owners able to opt out via their Google Business Profile.
  • Looking ahead, Google will introduce Gemini 2.5 Pro in AI Mode for Pro and Ultra subscribers at the August 20, 2025 event, enhancing search capabilities and AI-driven tasks.
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24matins.uk broke the news in on Thursday, July 17, 2025.
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