US Edition
Published • loading... • Updated
You Can Hide Ads on Google Now, Thanks to This New Feature - Try It Now
Google introduced a button that lets users hide up to four grouped sponsored ads, responding to regulatory concerns over competition and small business visibility.
- Recently, Google grouped paid listings into a single labelled 'Sponsored' section and added a toggle to hide or reveal those ads, rolling out globally on desktop and mobile less than a week after AI Mode in Australia.
- Announcing the control in a blog post, Google said the aim is to give people more control over ads in Google Search amid AI Mode shifts and scrutiny from the ACCC and US and EU authorities.
- Early metrics show falling click-through rates as AI summaries take attention, leading advertisers to bid higher in Google Ads auction system while Google still earns from impressions before ads are hidden.
- Small businesses face harder discovery and may need to increase ad spend as smaller operators risk reduced visibility while Google’s revenue model remains protected by search ads.
- The combination of AI-driven summaries and a collapsible sponsored block effectively narrows discovery twice and raises questions about the value of top-of-SERP ad placements, prompting advertisers to consider brand search bidding.
Insights by Ground AI
15 Articles
15 Articles
Updates are already being rolled out around the world on computers and mobile devices.
Coverage Details
Total News Sources15
Leaning Left1Leaning Right0Center4Last UpdatedBias Distribution80% Center
Bias Distribution
- 80% of the sources are Center
80% Center
L 20%
C 80%
Factuality
To view factuality data please Upgrade to Premium
