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After ChatGPT, Google DeepMind CEO Confirms No Plans to Bring Ads to Gemini

Google DeepMind CEO says Gemini will remain ad-free to prioritize user experience while OpenAI plans to test ads in ChatGPT's free and lower-cost tiers in coming weeks.

  • At Davos this week, Google DeepMind CEO Demis Hassabis told reporters that Google has `no plans` to introduce ads in Gemini, reiterating a December statement from Google VP Dan Taylor.
  • OpenAI recently began testing ads in ChatGPT in the United States for Free and $8 Go users, aiming to keep access free without affecting answers, while paid tiers like Plus, Pro, Business, and Enterprise remain ad-free.
  • Early ChatGPT ads appear at the bottom of answers when relevant, can be dismissed, and will not show for health, mental health, or political topics.
  • Google executives emphasize core technology and unbiased recommendations, saying Gemini focuses on the core experience while Hassabis cautions there are `many ways that could be done badly`.
  • Responding to an AdWeek article, Google denied plans for ads in Gemini, with $175 trillion ad revenue in 2023 making the stance notable.
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·Belgrade, Serbia
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Crooks and Liars broke the news in United States on Tuesday, January 20, 2026.
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