Google opens the Play Store to external billing in the US, UK, and Europe next week
Developers will pay a 10% service fee on their first $1 million in annual earnings as Google expands external billing options.
- Google announced that it will open the Play Store to external payments in the United States, United Kingdom, and the European Economic Area starting June 30, allowing Android developers to process transactions outside of Google Play Billing.
- The policy shift follows a years-long legal dispute with Epic Games that concluded earlier this year, during which developers faced a standard 30% cut that Google has now substantially reduced.
- Service fees start at 10% on the first $1,000,000 in annual earnings regardless of billing method, though developers using Google Play Billing face an additional 5% fee surcharge.
- Fees for transactions vary based on user install history; "New installs" receive a lower cut than "Existing installs," distinguishing users by whether they downloaded the app before or after the June 30 rollout.
- Google will announce billing fee details for other markets soon and will launch its Apps Experience program in September, offering reduced fees for developers meeting quality and Android form factor standards.
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25 Articles
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The legal battle that Google and Epic Games have waged, whose judicial process was closed earlier this year, will immediately be reflected in the way applications bill their services in key regions such as the United States, the United Kingdom and Europe. Developers will no longer be forced to charge exclusively through the Google Play native gateway, but as of 30 June they will have the opportunity to integrate external payment methods and web …
Google Ending It's Play Store Monopoly, Will Allow External Payments From June 30
This decision unbundles Google's flat 30 percent commission into separate service and billing fees, executing changes agreed upon after its high-profile antitrust legal battle with Epic Games.
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