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Google now keeping ‘actively used’ goo․gl links, others will stop in August

In a Friday update, Google stated it will preserve actively used goo.gl links while deactivating inactive ones in August 2025, based on redirects from nine months ago.
Google initially announced in July 2024 that all existing goo.gl links would stop working, citing more than 99% inactivity last year, after community feedback.
Under the revised plan, only links flagged by warning messages—first shown in late 2024 for URLs with no activity—will be deactivated.
Inactive goo.gl links will return a 404 error after August 25, 2025, risking disruption for educators and journalists, Google stated.
Industry observers say Google’s decision to preserve active links may set a precedent for legacy service decommissioning, influencing future tech industry practices.

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The Verge

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dailyguardian.ca

Lean Left

Google backtracks on plans to deactivate shortened goo.gl links

If a goo.gl link doesn’t already have a deactivation message, then it will keep functioning as normal.

19 hours ago·United States

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Engadget

Lean Left

Some goo.gl URLs will live to fight another day

Last year, the company said all would stop working this month.

19 hours ago·United States

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9 to 5 Google

Center

Google now keeping ‘actively used’ goo․gl links, others will stop in August

After originally planning to have all goo.gl links stop working later this month, Google will now “preserve actively used links.”

20 hours ago

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The Washington Post

Lean Left

Analysis | Google is killing millions of web links to save a few bucks

The company junked its 15-year-old web address format, which will break a deluge of links in academic research, court documents and websites.

20 hours ago

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unsafe.sh

After Receiving User Feedback, Google Announced that Active goo.gl Shortened Urls Will Continue to Work, While Inactive Ones Will Be Removed.

Google adjusts goo.gl short link deactivation plan: active links will continue to be retained, and inactive links will be gradually deactivated after 2025.

5 hours ago

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