Google Adapts to AI Era with New Search Advertising Strategy

Google Introduces Ads in AI Mode for U.S. Users

Google revealed plans on Wednesday to introduce advertisements within AI Mode, the company’s AI-powered experience in Google Search. As part of a test, ads may appear “where relevant” below and integrated into AI Mode responses. AI Mode allows users to ask questions and receive AI-generated answers, with options for follow-up queries and links to websites. Google explains that, for example, if a website builder is a good next step for a query, t…

Malaysia Airlines deepens strategic commercial partnership with Google

Malaysia Airlines is committed to digital excellence, leveraging AI to streamline operations, personalise services and create a seamless, customer-centric travel ecosystem. As part of this, the airline and Google now have an expanded strategic commercial partnership, strengthening their shared ambition to redefine travel through artificial intelligence, data-driven marketing and innovative digital experiences. The partnership has been active sin…

Google adds more ads to AI search results, changing user experience

What to knowGoogle is increasing the number of ads in its AI-generated search results.Ads will now appear directly within AI Overviews, not just above or below them.This change is rolling out to users in the United States first.Some users and advertisers are concerned about the impact on search quality and visibility.Google is making a significant change to its search experience by adding more ads to its AI-generated results. The company announc…

Google Adapts to AI Era with New Search Advertising Strategy

As Google accelerates its pursuit of artificial intelligence dominance, the tech giant is now tasked with ensuring the technology does not jeopardise its core advertising revenue — which still underpins the majority of its business. Google has begun experimenting with ads within its newly introduced AI Mode for search, a feature designed to deliver more conversational, personalised results. This shift is seen as both a response to the popularity…

More than 1.5 billion people already see Google's AI overviews in search. Since March 2025, they are also available in Germany and other European countries and shape the image of search results in the AI age. In addition, Google has developed AI Mode, which not only provides AI results for more complex search queries, but even opened an AI chat such as ChatGPT or Perplexity, which users can learn more about. Although this is not yet available in…