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New Google Pixel 10 Teaser Not So Subtly Jabs Apple For Siri Delay

SANTA CLARA COUNTY, CALIFORNIA, AUG 4 – Google's teaser highlights Apple's delayed Siri AI upgrades, with Pixel 10 featuring advanced AI tools already available, while Apple's AI features remain postponed into 2025 and beyond.

  • Google is set to launch the Pixel 10 series on August 20, 2025, unveiling new devices during its Made By Google event.
  • The launch follows ongoing delays announced by Apple for its AI-enhanced Siri feature, originally expected in April 2025 but postponed to 2026.
  • Google released a 30-second teaser ad titled 'Soon' that indirectly criticizes Apple’s Siri delay and hints at Pixel 10’s improved AI capabilities powered by a new Tensor processor.
  • The ad’s narrator cautions that if you purchase a new phone anticipating a feature that’s been promised for over a year, your understanding of what “soon” means might need to be reconsidered, underscoring the lengthy delay in Apple’s Siri enhancements.
  • This event may position Google ahead in AI features on mobile, challenging Apple just weeks before the expected iPhone 17 launch and suggesting ongoing competition in smartphone AI innovation.
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Within a few weeks, Google will reveal the pixel 10 in an event that also promises to bring more news, both in software and in artificial intelligence. In this scenario, the research giant took advantage of...

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MacRumors broke the news in United States on Monday, August 4, 2025.
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