Google Lets UK Publishers Opt Out of AI Search Results
The watchdog said the move gives publishers stronger leverage and requires clearer links in AI results, after Google was found to control more than 90% of UK searches.
- On Wednesday, the UK Competition and Markets Authority imposed a world-first mandate requiring Google to let publishers opt out of having their content used in AI-powered search features, ensuring fair treatment and transparency.
- Designating Google with "strategic market status" last year, the regulator gained authority to set targeted rules aimed at giving publishers stronger bargaining power over how their content is utilized by the tech giant.
- Google is testing a new Search Console toggle allowing publishers to exclude domains from AI Overviews and AI Mode, with the company stating, "Sites that opt out will not receive traffic or impressions from our generative AI features."
- Compliance requires Google to properly attribute publisher content with clear links in AI results, with the company facing a nine-month deadline to implement all changes and submit progress reports every six months.
- CMA Chief Executive Sarah Cardell confirmed that further regulatory action regarding Google's search business will be announced in the coming weeks, as the watchdog continues monitoring developments under the digital markets competition regime.
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Google AI Search Update: UK Publishers Granted Control Over AI Content Usage Following CMA Intervention Amid Growing 'Zero-Click' Web Concerns | 📲 LatestLY
Google has introduced AI opt-out controls for UK publishers following CMA intervention, addressing concerns over "zero-click" traffic declines. While AI search offers users unprecedented convenience, it has significantly reduced visits to source websites, threatening publisher advertising revenue. 📲 Google AI Search Update: UK Publishers Granted Control Over AI Content Usage Following CMA Intervention Amid Growing 'Zero-Click' Web Concerns.
UK forces Google to offer AI search opt-out for publishers
For months, publishers have faced a binary choice with Google: let AI Overviews summarise your content at the top of the search page, sending less traffic to your site, or disappear from Google entirely. As of Wednesday, that choice no longer applies in the UK. The Competition and Markets Authority has ordered Google to give publishers the […] This story continues at The Next Web
Google to Add Clearer Sources In AI Searches, Allow Sites to Opt Out Following UK Ruling
Following a ruling from UK regulators, Google plans to allow website owners to opt out of appearing in AI searches, and it’s also agreed to add clearer attributions and links to sources in its AI overviews.Google announced it will begin testing a new Search Console setting that allows website owners to opt out of having their content used in AI-generated search features such as AI Overviews and AI Mode, while remaining eligible to appear in trad…
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