Google Launches Agentic Commerce With Etsy and Wayfair

Google signals AI and creator-driven changes for digital ads and commerce in 2026

New Delhi: Google has signalled a significant shift in how it sees the future of digital advertising and commerce, highlighting changes in consumer behaviour, technology, and the use of AI. In her third annual letter, Vidhya Srinivasan, Vice President and General Manager of Ads & Commerce at Google, outlined key trends and developments expected in digital advertising and commerce in 2026. She highlighted how AI is reshaping the way consumers sea…

Google details 2026 ads strategy centered on AI-powered search and commerce

Vidhya Srinivasan, Vice President and General Manager of Ads & Commerce at Google, outlined the company's advertising and commerce priorities for 2026 in her third annual letter, focusing on the growing role of AI in shopping and marketing. Srinivasan said traditional trade-offs between speed and certainty in purchasing decisions are diminishing as AI tools become more integrated into search and shopping experiences. She said, “Consumers are con…

Google Launches Agentic Commerce With Etsy and Wayfair

Google’s standard for connecting businesses and artificial intelligence (AI) agents is beginning to power checkout in the United States. The Universal Commerce Protocol (UCP), which was introduced in January, is now letting U.S. shoppers buy items from Etsy and Wayfair, from within Google’s AI Mode in Search and the company’s Gemini app, Vidhya Srinivasan, vice president and general manager, Ads and Commerce at Google, wrote in a Wedne…