Google is testing AI search on its homepage

Google sticks an AI button on its search bar as it fights off ChatGPT

Google (GOOGL) is making a rare change to its search page — and it’s doing so to make room for AI.Read more...

New Google feature acts like a chatbot when you search. It is a threat to our democracy and the media, says the Danish Media Association.

Google is testing AI search on its homepage

Since the launch of ChatGPT in November 2022, Alphabet investors have been concerned that OpenAI could take market share from Google in search.

Google Tests Swapping 'I'm Feeling Lucky' Button for 'AI Mode'

The 'I'm Feeling Lucky' button bypasses Google search results entirely, so it's experimenting with keeping people on Google.com with easier access to its conversational AI Mode.

"The SEO is dead." We read it every day on LinkedIn, like a prophecy that comes back in loop.

He recognized certain legal challenges, especially from authorities seeking to limit his domain, but the model seemed solid. Today, those concerns look almost irrelevant to the real adversary: artificial intelligence. The change of habit is profound. An increasing mass of users has begun to replace Google searches with interactions with tools like ChatGPT. It’s not just a new way of searching for information, but a new way of consuming it.