Google invests in Gentle Monster for fashionable wearables - RetailDetail EU

Google invests in Gentle Monster for fashionable wearables - RetailDetail EU

Google has acquired a 4% stake in the South Korean eyewear maker Gentle Monster, amounting to a deal of around 107 million euros. Together, they aim to conquer the rapidly evolving market of smart glasses. Breakthrough for smart glasses? Just a month after Google announced a creative collaboration with Gentle Monster, the tech giant takes a stake in the innovative eyewear brand. Together, the two companies will launch a new line of “smart glasse…

Google Partners With Gentle Monster To Launch Smart Glasses

Google has acquired a 4 percent stake in South Korean eyewear brand Gentle Monster, marking its entry into the smart glasses segment. The deal, valued at approximately 107.3 million euros, positions the tech giant alongside Meta in vying for dominance in augmented reality eyewear. Google Partners With Gentle Monster To Launch Smart Glasses The wearable tech market is projected to reach USD 219.30 billion in 2025, per the Business Research Compan…