Google DeepMind Signs AI Research Deal with Film Studio A24
A24 says the research partnership will let it shape AI tools for filmmakers, with about $75 million invested and no access to its content library.
- On Monday, A24 announced a research partnership with Google DeepMind, with the tech giant investing approximately $75 million to help the studio build new filmmaking workflows and tools.
- Social media users immediately criticized the move, accusing A24 of betraying its counterculture audience by embracing technology for what one commenter called 'monopoly bucks' and corporate gain.
- A24 spokesperson Sophia Shin defended the collaboration, stating the studio seeks to 'dictate what tools get built for artists' and ensure filmmakers have a voice in development.
- DeepMind CEO Demis Hassabis emphasized working directly with filmmakers to support 'authentic, meaningful storytelling,' while the agreement grants no access to A24's content library or data.
- Recent studio moves show a wider industry trend, as Lionsgate and Netflix increasingly integrate AI technologies, prompting some filmmakers like Kane Parsons to condemn the broader cultural implications.
14 Articles
14 Articles
A24 Defends Google AI Partnership
As A24 embarks on its new partnership with Google AI’s DeepMind, many cinephiles have taken issue with the collaboration. Sophia Shin, an A24 spokesperson, explained that the production and distribution banner doesn’t “necessarily love” any of the generative AI projects that have been released, noting that DeepMind’s $75 million investment constitutes a “research partnership.” “We’re working side-by-side with DeepMind’s researchers to learn,…
A24 Defends AI Partnership After Backlash
A24 is defending its AI deal with Google, saying the studio wants to shape the technology rather than have it imposed on artists from the outside. “This is a research partnership,” Sophia Shin, an A24 spokesperson, said about the deal in a statement first reported by Wired. “We’re working side-by-side with DeepMind’s researchers to learn, iterate, and build, having an active hand in shaping new tools and workflows.” She added: “Our relationship …
A24 Explains Why AI Deal With Google Exists: ‘We’d Rather Have a Seat at the Table Than on the Sidelines’
A24 explained its research partnership with Google’s DeepMind unit as a bid to have “a seat at the table“ in Hollywood’s reckoning with AI after fans pelted the independent studio with criticism for embracing the technology. “This is a research partnership,” A24 communications rep Sophia Shin said about the deal in a statement first reported by […]
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