Published 2 days ago • loading... • Updated 12 hours ago

You Can Now Hide Sponsored Ads in Google Search

On 2025-10-14, Google launched a global `Sponsored results` label in Search, grouping ads under a single header on desktop and mobile.
Google said the redesign aims to make navigation easier, continuing the evolution from ads to sponsored around 2020, Omkar Muralidharan explained in testing.
The new layout consolidates sponsored links into a collapsible top section with a persistent label, limiting groups to 4 text ads and applying the label to Shopping ads as well.
A `Hide sponsored results` button allows users of Google Search to collapse all paid listings after scrolling past ads, helping focus on organic search results while observers warn this may blur paid and organic links.
Amid broader scrutiny of ad displays, Google said Search has become busier in recent years with AI Overviews, and the full rollout should appear soon.

Insights by Ground AI

15 Articles

You Can Now Hide Ads In Google Search, But You Have to See Them First

A new redesign of Google Search groups all ads together under a single 'Sponsored' heading to make it easier to distinguish them from real results.

21 hours ago·United States

Read Full Article

Engadget

Lean Left

Google is making search ads more and less avoidable

Any text ads on the Google Search page will be grouped into a "Sponsored results" section that appears at the top of the screen.

1 day ago·United States

Read Full Article

Lifehacker

Center

You Can Now Hide Sponsored Ads in Google Search

Google now lets you collapse and hide all sponsored ads on a results page, but there's a catch—you have to scroll past them first.

1 day ago

Read Full Article

The Verge

Lean Left

Google will let you hide sponsored results in search — after you’ve seen them

Paid results are going to start showing up a little differently on Google search pages.

1 day ago·United States

Read Full Article

der Standard DE

Google Places Ads in Search Better, but Makes Them Fadeable

"Sponsored Results" will be displayed in the block in the future and will receive a folding button

12 hours ago

Read Full Article

observatorial.com

Google allows you to hide ads from search results – The Observatorial

Google has changed the way they are displayed text ads in the Search results to allow users to hide them, with the aim of facilitating navigation. The ads in the Search Engine are displayed under a label that highlights that they are sponsored content, but they appear interspersed between the search results. To make browsing […]

13 hours ago

Read Full Article

Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/year