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Google hit with $3.5 billion fine from European Union in ad-tech antitrust case
The European Commission ordered Google to end self-preferencing and conflicts of interest in ad tech after a four-year investigation, imposing a €2.95 billion fine to restore market fairness.
- The European Union fined Google 2.95 billion euros for breaching competition rules by favoring its own ad services, marking its fourth antitrust penalty from the EU since 2017.
- The European Commission ordered Google to end its self-preferencing practices and take steps against conflicts of interest within the ad technology supply chain.
- The commission's decision to impose a fine follows an investigation that began in June 2021, which found Google abused its dominant position in advertising technology.
- Google plans to appeal the EU's decision, claiming it imposes an unjustified fine and could harm thousands of European businesses, according to Lee-Anne Mulholland, the company's global head of regulatory affairs.
49 Articles
49 Articles
Google's parent company is expected to pay 2,95 billion euros for violations of competition in the online advertising market. A politically explosive decision – the US President is already threatening higher tariffs.
“It’s very unfair, and U.S. taxpayers won’t tolerate it!”, he wrote on social mediaThe EU fined €2,950 million to Google for abusive practices with digital advertising US President Donald Trump has threatened retaliation after the European Commission fine to Google for abusive practices with digital advertising. Thus, in a post on Truth Social, he writes: “Today Europe has ‘beated’ another big U.S. company, Google, with a $3.5 billion fine, whic…
Brussels imposed a colossal fine on Google for abuse of dominant position in online advertising. A historic decision, contested by the American giant, and taken despite the warnings of Donald Trump who held the threat of commercial retaliation.
On the case since 2023, the European Commission has also given 60 days to the tech giant to remedy the infringements of competition which it is accused of.
The European Commission announced this Friday a fine of €2,950 million to the US technology giant Google for abusive practices in the advertising technology sector (adtech), by favoring, for example, its own services to the detriment of other suppliers of the competition that also serve advertisers and publishers online.The decision, which was expected for days, but was speculated with that it was postponed by the commercial tensions between Bru…
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