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Google hit with $3.5 billion fine from European Union in ad-tech antitrust case
The European Commission found Google abused its adtech market dominance by favoring its own services since 2014, imposing a €2.95 billion fine and requiring compliance measures.
- The European Union fined Google 2.95 billion euros for breaching competition rules by favoring its own ad services, marking its fourth antitrust penalty from the EU since 2017.
- The European Commission ordered Google to end its self-preferencing practices and take steps against conflicts of interest within the ad technology supply chain.
- The commission's decision to impose a fine follows an investigation that began in June 2021, which found Google abused its dominant position in advertising technology.
- Google plans to appeal the EU's decision, claiming it imposes an unjustified fine and could harm thousands of European businesses, according to Lee-Anne Mulholland, the company's global head of regulatory affairs.
141 Articles
141 Articles
The European executive found that the US tech giant had abused its dominant position in the online advertising sector.
EU Slaps Google With $3.5B Fine
It's another blow against Google. European Union regulators on Friday hit the company with a $3.5 billion fine for breaching the bloc's competition rules by favoring its own digital advertising services. This marks the fourth such antitrust penalty for the company as well as a retreat from previous threats...
Google helps its customers to find advertising spaces - and offers them to themselves. According to the European Commission, the US company is illegally benefiting from them. Therefore, the Brussels authority imposes a fine of 2,95 billion euros on the tech company for violations of competition rules in the advertising business.
EU hits Google with 2.95 bn euro fine despite Trump threats
The EU on Friday slapped Google with a massive 2.95 billion euro ($3.47 billion) antitrust fine for favouring its own advertising services, despite President Donald Trump's warnings not to target US big tech.
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