Google Faces New UK Lawsuit over Online Display Ads
UK advertisers allege Google favored its own display ad services, leaving rivals out and driving up costs, with damages claimed at up to £3 billion.
- AGC Collective Actions Limited filed an application with the Competition Appeal Tribunal, alleging Google abuses its dominant position in the Display advertising market.
- The European Commission fined Google last year for breaching competition rules in the online ad tech industry, with conduct that now forms the basis of the UK advertisers' claim.
- Seeking damages estimated up to £3 billion, the claim alleges Google favored its own Display services while excluding competitors, leaving advertisers paying more for less effective campaigns.
- Google said the decision was "Wrong. Unjustified fine." and has appealed against the European Commission ruling regarding its practices in ad tech.
- A separate legal claim over Google Search, led by competition law expert Roger Kaye and Brook on behalf of businesses, challenges the company's dominant position in search advertising.
12 Articles
12 Articles
Evening Standard
perspectivemedia.comGoogle facing £3bn legal claim accusing it of monopolising display ads market
AGC Collective Actions Limited, represented by KP Law, has filed an application for proceedings with the UK’s Competition Appeal Tribunal.
Google faces $4 billion UK lawsuit over online display ads
New Delhi: Google is facing a fresh lawsuit in the UK over allegations that it abused its dominance in the online display advertising market. According to reports, the case has been filed on behalf of British advertisers and is seeking up to £3 billion (around $4 billion) in compensation. The legal action is being led by KP Law. The lawsuit alleges that Google favoured its own display advertising services, including banner ads shown across websi…
British advertisers believe that Google has given preferential treatment to its own online advertising service. They have filed a claim regarding this in the United Kingdom and are demanding compensation of up to 3 billion pounds (nearly 3.5 billion euros).
Coverage Details
Bias Distribution
- 43% of the sources lean Left
Factuality
To view factuality data please Upgrade to Premium
