Google Ends Recipe Pilot That Left Creators Fearing Web-Traffic Hit

Google Ends Recipe Pilot That Left Creators Fearing Web-Traffic Hit

Google has ended tests of a feature that would have let users open a snapshot of cooking-recipe content directly in web search results — a welcome development for creators and food bloggers who were concerned about eroding traffic to their sites.

Google Ends Test of ‘Recipe Quick View’ in Search Results – Pixel Envy

Julia Love and Davey Alba, Bloomberg: In recent months, Alphabet Inc.-owned Google has tested Recipe Quick View, which showed some food bloggers’ content in search. The company framed the feature as an attempt to help users determine whether they are interested in a recipe before visiting a website. But some bloggers said they feared that the product would keep users from clicking through to their sites, depriving them of traffic and ad revenue…

Google ends its Recipe Quick View pilot, which showed full recipes directly in search results, after some bloggers feared it would reduce traffic to their sites

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