US EditionGoogle DeepMind CEO is 'surprised' OpenAI is rushing forward with ads in ChatGPT
Google DeepMind CEO Demis Hassabis expressed caution on ads in AI chatbots, noting OpenAI's ads will target ChatGPT's 800 million weekly users without influencing chatbot responses.
- Demis Hassabis, DeepMind's CEO, told Axios at Davos that he was 'a little bit surprised' OpenAI moved quickly to add ads to ChatGPT and warned rushing ads could undermine user trust as Google has 'no plans' for ads in Gemini.
- OpenAI announced last week it will begin testing advertising in the U.S. in the coming weeks to generate revenue from ChatGPT's 800 million weekly active users who lack paid subscriptions.
- Users complained that when OpenAI last month trialed app suggestions, they felt intrusive, so the company turned them off shortly, saying they had 'no financial component' and won't alter ChatGPT's responses.
- Monitoring user reactions, DeepMind said the team is thinking very carefully about ads and will avoid knee-jerk moves, while Hassabis noted Google has no plans to force ads now.
- The shift matters because LLM costs and competition mean OpenAI's ad 'interfaces' may shorten responses, altering the product as advertisers converse directly within chats.
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Exclusive: DeepMind CEO "surprised" OpenAI moved so fast on ads
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