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Google claims AI Overview clicks are "higher quality" despite traffic decline

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Google's John Mueller defends AI Overview traffic quality on July 1 amid studies showing 34.5% click reduction. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.

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Revista Merca2.0

Good-Bye to Traditional Seo? Facts About How Google's Ai Mode Hits the Media - merca2.0 Magazine

Global traffic to news sites fell from 2.3 billion to 1.7 billion visits per month between mid-2024 and May 2025. In some searches, organic clicks dropped from 7.3 percent to 2.6 percent after the implementation of Google Blogs' AI mode and media reports losses of up to 50 percent of traffic since April, according to testimonies collected in Reddit. Google is in full deployment of its AI (AI Overviews) mode, a function that responds directly to …

14 hours ago

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