Google won’t ditch third-party cookies in Chrome after all
- Google announced on April 22, 2025, that it will keep supporting third-party cookies in Chrome and not roll out a new opt-out prompt for them.
- This reversal follows years of delays and industry feedback, including concerns from regulators like the UK Competition and Markets Authority.
- Google introduced the Privacy Sandbox in 2019 to replace cookies with privacy-preserving tools like the Topics API, but these efforts faced technical and ecosystem challenges.
- Vice President Anthony Chavez announced that Google will continue with its existing method for managing third-party cookie preferences in Chrome, opting not to introduce a new separate prompt for users to opt out.
- The decision allows advertisers to continue with cookie-based tracking without disruption while Google advances privacy tools like IP Protection in Incognito mode planned for release in 2025.
22 Articles
22 Articles
Google Chrome abandons plans to phase out third-party cookies
The announcement, delivered by Anthony Chavez, VPt of Privacy Sandbox at Google, confirmed that Chrome users will continue to manage their third-party cookie preferences through existing privacy and security settings, rather than being presented with a new, explicit prompt.Read Entire Article
Google is scrapping its planned changes for third-party cookies in Chrome
Google’s plan to phase out third-party cookies in Chrome is officially over. In an update on Tuesday, Google Privacy Sandbox VP Anthony Chavez says the company has decided “to maintain our current approach to offering users third-party cookie choice in Chrome.” For years, critics have argued that Google’s Privacy Sandbox could harm advertisers and violate privacy laws, while the Electronic Frontier Foundation (EFF) told users to opt out of the p…
Coverage Details
Bias Distribution
- 45% of the sources lean Left, 45% of the sources are Center
To view factuality data please Upgrade to Premium
Ownership
To view ownership data please Upgrade to Vantage