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Google changes spam policy in EU to avert antitrust fine

The change exempts some manual demotions in the European Economic Area as the European Commission monitors compliance under the Digital Markets Act.

  • On Friday, Alphabet's Google modified its spam policy in Europe to address regulatory concerns that could have triggered antitrust fines under the Digital Markets Act.
  • Publishers complained about the European Commission's findings that Google's policy unfairly demoted websites hosting third-party content, prompting an investigation under the Digital Markets Act.
  • Starting August 30, manual demotion actions will not apply to users in the 27 EU nations and the European Economic Area, including Iceland, Norway, and Liechtenstein.
  • European Commission spokesman Thomas Regnier said, "We welcome the repeal of this policy," and confirmed the Commission will monitor Google Search for Digital Markets Act compliance.
  • Digital Markets Act breaches can cost companies fines of up to 10% of their global annual turnover, underscoring the stakes of Google's compliance with EU antitrust oversight of Big Tech.
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11 Articles

Lean Right

Google changes its spam policy for Europe to avert a lawsuit. Several publishers had accused the company of distorting competition.

·Düsseldorf, Germany
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ReutersReuters
+4 Reposted by 4 other sources
Center

Google changes spam policy in EU to avert antitrust fine

Alphabet's Google on Friday said it had changed its spam policy in Europe to ​address EU concerns that could have resulted in an ‌antitrust fine.

·London, United Kingdom
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MOUNTAIN VIEW. The new rules apply only to the European Economic Area.

·Linz, Austria
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Channel News Asia broke the news in Singapore, Singapore on Friday, August 28, 2026.
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