Google appeals Indian ruling over its ads platform, citing consumer harm
Google says the ruling would limit online consumer choice and give trademark owners a monopoly over advertising space, according to its 4,761-page appeal.
- On July 9, Google challenged a Delhi High Court ruling that found the company infringed on trademark rights by allowing rivals to use brand names as advertising keywords, confirming it is appealing the decision.
- Justice Mini Pushkarna ruled in May that Google facilitated trademark infringement after bathroom fittings maker Hindware accused rivals of bidding on its brand name to appear in search results.
- The Delhi High Court ordered Google to pay $31,600 in damages, though the company argues keywords act only as backend triggers, maintaining it is simply "making advertising space available."
- Google's 4,761-page challenge warns the ruling makes India a "sole outlier" with "serious consequences for the digital advertising industry," arguing it grants trademark owners a "monopoly over advertising space to the detriment of consumers."
- Google generated $4.1 billion in advertising revenue in India during 2025, and faces broader antitrust scrutiny, AI training challenges, and strict content takedown regulations that began applying from February.
17 Articles
17 Articles
Google appeals Indian ruling over its ads platform, citing consumer harm
Google has challenged an Indian court ruling that it infringed on a company's trademark rights by allowing rivals to use its name as an advertising keyword, arguing the decision will hurt consumers, documents reviewed by Reuters show.
Google Appeals Delhi HC Keyword Bidding Trademark Ruling
Google has taken its challenge to the decision on keyword bidding on Google search results to the Division Bench of the Delhi High Court. Hence, overturning the previous order by a single judge. On July 10th, the plea is most likely to be considered. In its defence, Google argues that smaller businesses are better able to compete because of keyword bidding.This bidding lets them utilise the same important terms as others to show their search res…
Google stock in focus with India ads battle ahead of Nasdaq open
New York, July 9, 2026, 08:02 (EDT) Alphabet Class A shares closed Wednesday at $361.92, down 1.39%. U.S. regular trading was set to open at 9:30 a.m. EDT. Google has appealed an Indian court ruling involving keyword ads, saying the case could have an impact on competition in digital advertising. U.S. stock futures traded higher…
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